Paid Social — Meta Ads

Summer Bash 2025 — Vietnamese Concert Campaign

Thunder Valley Casino Resort

Project 100 promoted Summer Bash 2025, a night of live entertainment by some of the most celebrated Vietnamese performers at The Venue, Thunder Valley Casino Resort, on Saturday, July 26, 2025. A poster traffic campaign sent fans straight to tickets while a video campaign built awareness across Northern California.

Campaign highlights

One-night event
7:30 PM Saturday, July 26, 2025 at The Venue, Thunder Valley Casino Resort, 1200 Athens Ave, Lincoln, CA 95648.
This is your night!
Creative built around celebrated Vietnamese performers.
Poster + video
A traffic poster ad and a 30-second awareness video.
Tickets
Linked to thundervalleyresort.com.

Results

111,301

Impressions

Total ads served across 2 campaigns

55,934

Reach

People reached across campaigns

2,062

Link clicks

Clicks to tickets from the poster ad

5.65%

CTR (link)

Poster ad link click-through rate

8.62%

CTR (all)

Poster ad all-click-through rate

3,180

Clicks (all)

Total ad interactions

Creatives

Summer Bash 2025 poster

Summer Bash 2025 poster

July 26, 2025 · Thunder Valley

Ad setup

Platform
Meta Ads
Objectives
Traffic (poster) and Awareness (video)
Campaigns
2
Event
7:30 PM · Saturday, July 26, 2025 · The Venue, Thunder Valley Casino Resort
Destination
thundervalleyresort.com
Attribution window
7-day click or 1-day view
Reporting window
Lifetime to Jul 25, 2025 (Meta export)

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