Paid Social — Meta Ads
Pho Ever — Las Vegas Vietnamese Restaurant Campaign
Pho Ever Las Vegas
Project 100 grew awareness and foot traffic for Pho Ever, a Vietnamese restaurant at 4145 S Grand Canyon Dr in Las Vegas. Awareness ads built the brand across the city, traffic ads drove diners to phoevernv.com, and seasonal promotions - a Lunar New Year 8% off every order and a Vietnamese Food Challenge with a Vietnam group tour giveaway - gave people a reason to visit.
Campaign highlights
- Local awareness
- Las Vegas-wide reach for a neighborhood pho restaurant.
- Traffic to menu
- Traffic ads sent hungry diners to phoevernv.com.
- Lunar New Year
- 'Lucky 8% off every order' event promotion.
- Food Challenge
- Pho Ever x True Strive x YTBossBae Vietnamese Food Challenge with a $50 gift card + 2025 Vietnam group tour giveaway.
Results
725,041
Impressions
Total ads served across 4 campaigns
289,032
Reach
People reached across campaigns
10,174
Clicks (all)
Total ad interactions
5,673
Link clicks
Visits to phoevernv.com
4.77%
CTR (link)
Traffic campaign link click-through rate
254
Lunar New Year responses
People who responded to the event
Video ads
Pho Ever traffic ad
Vertical food video
Pho Ever traffic ad 2
Vertical food video
Creatives
Signature pho
Creator reel
Vietnamese Food Challenge
March 26 · Top 3 Las Vegas' best dishes
Traffic ad creative
4:5 feed placement
Ad setup
- Platform
- Meta Ads (Facebook + Instagram)
- Objectives
- Awareness, Traffic and Event responses
- Campaigns
- 4
- Location
- 4145 S Grand Canyon Dr Suite 102B, Las Vegas, NV 89147
- Destination
- phoevernv.com
- Attribution window
- 7-day click or 1-day view
- Reporting window
- Lifetime to Nov 2, 2026 (Meta export)
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