Influencer Content — Meta Ads
Pho Ever — Influencer Food Tasting Campaign
Pho Ever Las Vegas
Project 100 organized a private 'What's Your Pho Ever Favorite Food Tasting?' event for local Las Vegas influencers, with Chef My flying in from California for the night. The influencers' videos were then boosted as Meta ads, turning one tasting night into city-wide social proof and inviting viewers to share their top 3 dishes.
Campaign highlights
- Private tasting event
- An exclusive influencer night at Pho Ever Las Vegas.
- Chef My
- Flew in from California to cook for the event.
- Creator content
- Influencer reels repurposed as paid ads.
- Engagement hook
- 'What are your top 3? Tell us in the comments'.
Results
73,680
Impressions
Total ads served
49,353
Reach
Unique people reached
1.49
Frequency
Average times seen per person
3
Influencer videos
Creator content boosted as ads
Creatives
Influencer tasting video
4:5 creator video (cover)
Tasting night reel
9:16 creator reel (cover)
Ad setup
- Platform
- Meta Ads (Facebook + Instagram)
- Objective
- Awareness (reach)
- Content
- Influencer / creator videos
- Event
- 'What's Your Pho Ever Favorite Food Tasting?'
- Location
- 4145 S Grand Canyon Dr, Ste 102B, Las Vegas, NV 89147
- Attribution window
- 7-day click or 1-day view
- Reporting window
- Lifetime to Nov 2, 2026 (Meta export)
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