Paid Social — Meta Ads
L Salon & Color Group — Local Awareness Campaign
L Salon & Color Group
Project 100 ran an always-on local awareness campaign for L Salon & Color Group in San Mateo, CA. Short stylist reels and hair transformations - from 'Ready to level up your style in 2025?' to 'This is your sign to do the BIG CHOP!' - kept the salon top of mind with people living and working near the salon, with every ad ending in a Book now call to action.
Campaign highlights
- Hyper-local targeting
- Reach focused on the area around the San Mateo salon.
- Transformation reels
- Real cut and color transformations by L Salon stylists.
- Always-on
- 12 rotating ad creatives kept the feed fresh.
- Book now
- Every ad pointed straight to booking.
Results
1,040,705
Impressions
Total ads served
426,047
Reach
Unique local people reached
1,230
Clicks (all)
Total ad interactions
685
Link clicks
Clicks to book
222
Landing page views
Visits to the booking page
12
Ad creatives
Stylist reels and transformations
Video ads
Level up your style in 2025
17s vertical reel
Creatives
The BIG CHOP transformation
Stylist reel (cover)
Ad setup
- Platform
- Meta Ads (Facebook + Instagram)
- Objective
- Awareness (reach), location-based
- Location
- San Mateo, CA
- Ad creatives
- 12
- Call to action
- Book now
- Attribution window
- 7-day click or 1-day view
- Reporting window
- Lifetime to Nov 2, 2026 (Meta export)
Want results like these for your brand?
Work with Project 100