Paid Social — Meta Ads
Ký Ức — 2026 Vietnamese Concert Tour
ShowPro & JC Agency
Project 100 promoted three stops of Ký Ức — Live in Concert, a Vietnamese concert tour billed as 'a night of music, feeling, and real live energy'. Separate Meta campaigns for each date combined poster, feed and video creatives to reach Vietnamese-American audiences in Northern California and Florida and send fans to Ticketmaster.
Campaign highlights
- Thunder Valley
- Saturday, March 28, 2026, 7:30 PM at The Venue, Thunder Valley Casino Resort, Lincoln, CA.
- Tampa, April 5
- Sunday, April 5, 2026, 9:00 PM at Hard Rock Hotel & Casino, Tampa, FL.
- Tampa, June 21
- Sunday, June 21, 2026, 9:00 PM at Seminole Hard Rock Hotel & Casino, 5223 Orient Rd., Tampa, FL.
- Tickets
- Every ad linked straight to Ticketmaster.
Results
636,773
Impressions
Total ads served across 3 tour stops
195,815
Reach
People reached across 5 campaigns
3,016
Clicks (all)
Total ad interactions
1,610
Link clicks
Clicks to Ticketmaster
252,324
Impressions — Thunder Valley
Thunder Valley stop alone
303,746
Impressions — June 21 Tampa
June 21 Tampa stop (3 campaigns)
Creatives
Thunder Valley poster
March 28, 2026 · Lincoln, CA
Tampa poster — April 5
April 5, 2026 · Hard Rock Tampa
Tampa poster — June 21
June 21, 2026 · Seminole Hard Rock Tampa
Story creative
9:16 vertical placement
Ad setup
- Platform
- Meta Ads (Facebook + Instagram)
- Objective
- Awareness (reach)
- Market
- Vietnamese-American audiences in California and Florida
- Tour stops
- 3 — Lincoln, CA and Tampa, FL (x2)
- Campaigns
- 5
- Ticket outlet
- Ticketmaster
- Attribution window
- 7-day click or 1-day view
- Reporting window
- Lifetime to Nov 2, 2026 (Meta export)
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