Paid Social — Meta Ads
Hawk Strength & Conditioning — Athlete Performance Training Campaign
Hawk Strength & Conditioning
Project 100 ran Meta awareness and traffic campaigns for Hawk Strength & Conditioning's Baseball Performance Program, a training program for high school athletes who want to get stronger, faster and more explosive on the field. Short-form reels built awareness with athletes and parents, while traffic ads drove them to claim a free consultation and free 1-week training sample.
Campaign highlights
- Baseball Performance Program
- Built for athletes who want more power at the plate, faster sprint speed, better agility and greater durability.
- Parents and athletes
- Creative spoke directly to high school athletes and their parents ahead of tryouts and the season.
- Free 1-week sample
- Traffic ads offered a free consultation and free 1-week sample to lower the barrier to sign up.
- Reels-first creative
- Vertical training reels plus a poster and a short video traffic ad.
Results
220,576
Impressions
Total ads served across 3 campaigns
104,252
Reach
People reached across campaigns
1,610
Clicks (all)
Total ad interactions
1,105
Link clicks
From the video traffic ad alone
7.11%
CTR (link)
Video traffic ad link click-through rate
8.15%
CTR (all)
Video traffic ad all-click-through rate
Video ads
Baseball Performance Program reel 1
Vertical awareness reel
Baseball Performance Program reel 2
Vertical awareness reel
Free 1-week sample video ad
15s traffic ad
Creatives
Free 1-Week Sample poster
Baseball performance training offer
Ad setup
- Platform
- Meta Ads (Facebook + Instagram)
- Objective
- Awareness (reach) and Traffic (link clicks)
- Campaigns
- 3 — awareness reels, video traffic, poster traffic
- Audience
- High school athletes and parents
- Offer
- Free consultation + free 1-week sample
- Destination
- hawkstrengthandconditioning.com
- Attribution window
- 7-day click or 1-day view
- Reporting window
- Lifetime to Nov 2, 2026 (Meta export)
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